So, I finally took the plunge a while back and joined the ranks of the e-reader army.
And sure enough, it changed my mind. Not in the sense that it substantially changed my opinion about anything to do with e-books etc. No, it changed – or at least is trying to change – my thought processes; my perceptions.
Sure I do. It’s a clever, effective bit of kit that does one thing – sell, deliver and display text for on-screen consumption – jolly well. It’s what my parents, and hence I, would tend to call, approvingly, A Thing of Purpose. It’s got a job to do, and it does it well.
And also: do I feel good about becoming a Kindle-owner?
Huh. What kind of a dumb question is that? Not quite as dumb as it sounds, if you were privy to my inner thoughts. Which approximate to: Amazon is not my friend. Neither as a reader nor a writer should I fall into the trap of imagining that Amazon is ‘on my side’. Amazon is on but one side, and that is its own. Charles Stross articulates my thoughts better than I could, right here. Worth reading, especially if you’re under the illusion that the word ‘altriusm’ appears anywhere on Amazon’s agenda.
So, to rephrase, do I feel good about contributing, in my own entirely minuscule way, to Amazon’s advance towards monopoly and monopsony? No, not especially.
But here’s the thing. Amazon is going to determine – far more than any other single player – what the short and possibly medium term futures of the e-book look like. I’m a writer, so I have a certain financial, creative and personal stake in this game. So I got a Kindle, because I want to see what the biggest player and rule-maker is doing, how they’re doing it and how their system works.
I’ll probably do another post some time about what I actually make of some of the content I’ve loaded onto my Precious … ah, excuse me … my Kindle, and how I feel about the reading experience, but for now let’s just consider What my Kindle is doing to my brain.
It’s re-wiring it, that’s what. It’s attempting to change my perceptions of what a book is, and what the value of a book is. The second, unsurpisingly, is the interesting bit for me as an author.
Essentially, as I bimbled about online, wading through the swamps of the Kindle store, anything over £3 or £4 started looking expensive. Now, I don’t actually believe that to be an entirely sensible conclusion to reach but nevertheless, for a whole load of reasons, I could all but feel the notion trying to take root in my brain. Just a few of those reasons (not all of which I necessarily think are valid, but they were all there, feeding my unconscious thought processes):
- There is no physical object for me to indisputably, irrevocably own on a permanent, unconstrained and transferable basis. Without those fundamental components of ‘ownership’ I should not be expected to pay so much.
- There is no physical object that has cost someone money to create. Without those sunk costs, I should not be expected to pay so much.
- There is a vast array of free or very cheap material on offer in the Kindle store; by comparison with it, more ‘traditionally’ priced items automatically start to appear expensive.
- A virtual text feels inherently less consequential, considered and substantial (and therefore less valuable) than one that has been given physical form.
- It’s sometimes hard to tell how long a text you’re being asked to pay for is, and there’s therefore a temptation to err on the side of caution when considering its value.
- I don’t pay over £3 or £4 for hardly anything non-physical I acquire for entertainment purposes online (e.g. apps, renting a movie), indeed I pay nothing for a lot of it (e.g. podcasts, on-demand TV).
I could go on, but you get the idea.
To reiterate, I don’t think all of these kind of thoughts are either rational or reasonable, but that some part of my brain was busily processing them, out of the reach of my internal oversight, is indisputable.
It may be just me, of course. I doubt it, though. I fear I might be getting a glimpse of the future, just by peering into the muddy recesses of my own little head. And that future is cheap, but not necessarily in a good way.