Well, one way of making a book anyway. The Espresso Book Machine is already installed here and there, including a few bookshops around the world, I think. Is this a possible saviour for a handful of the doomed bookstores I was talking about last week? I’m a bit dubious, but you can see why they’d want to give it a try. Any straw you can get hold of probably looks appealing when you’re sinking fast. It is quite clever, I suppose, and it’s fun to watch a book coming into existence like that.
I’m not sure it really offers much defence against the e-book advance, though. Much as I hate to dwell on the gloomier aspects of this revolution, it’s stayed on my mind this last week, so a couple of further hints at what the future holds:
As pointed out by Simon in the comments on the last post, Waterstone’s, the UK’s last big chain of dedicated bookstores is shuffling the deckchairs on the Titanic. They plan to turn their backs (partially) on the dreaded celebrity biography and give individual store managers more control over what books their shops stock and promote. It’s an idea I can get behind, but will it stave off the coming storm? Somehow I doubt it. Might prolong the life of some of their stores, but can’t see it saving large numbers of them in the long run.
20% of digital book buyers apparently stop buying print copies entirely. Can’t make up my mind whether that’s a higher or lower percentage than I would have expected. One thing’s for sure, though – it’s a chunky enough number (and one I’d imagine is only going to rise) to put a big ugly question mark over the viability of all bricks and mortar bookshops once the digital habit has spread a bit further through the reading population.
Lots of digital books are illegally downloaded. A staggeringly unexpected discovery, I’m sure you’ll agree. Reading about it a bit more widely, it’s not obvious the study’s findings are exactly robust, since there’s a lot of extrapolation and sampling involved, but maybe I should just be pleased to see that fiction titles are actually amongst the least affected. (But in this case ‘least affected’ still means thousands and thousands of copies). Again, one thing’s for sure: the numbers will only rise once on-screen reading of books becomes a more widespread and deeply entrenched norm. What effect it’ll have on the financial stability of the whole writing business remains to be seen, and I’m instinctively doubtful of anyone who claims to know.
And as for publishers … well, all I can say is I’m glad it’s not my job to spend all day trying to figure out where all this is heading, and whether I’ll still have gainful employment when it gets there … I’d be in a perpetual cold sweat.
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